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EXPERIENTIAL DESIGN FOR HOSPITALITY AS THE SOURCE OF NEW NARRATIVES
EXPERIENTIAL DESIGN FOR HOSPITALITY AS THE SOURCE OF NEW NARRATIVES In a world saturated by infinite scrolling and artificial intelligence, experiential design emerges as the answer to a new generation's need to rediscover authentic stimuli. There is something that has become clear over the years, almost the opposite of how it is usually told: the…
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From Brand Guidelines to Storytelling: How Hotel Branding Evolved Into Experiential Narrative
From Brand Guidelines to Storytelling: How Hotel Branding Evolved Into Experiential Narrative As you approach the entrance of nhow Rome, a large statue of a hand points toward the hotel's front door. Classical Roman in style, the monument is completely covered in tattoos evoking the visual imagery of imperial Rome. The journey into the lobby…
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experiential design for nhow Amsterdam Rai hotel

EXPERIENTIAL JOURNAL IS BORN
Del manual de marca al relato: cómo el branding hotelero evolucionó hacia el storytelling experiencial Al acercarse a la entrada del hotel nhow Roma, una gran estatua de una mano señala la puerta. De estilo romano clásico, el monumento está completamente cubierto de tatuajes que evocan el imaginario visual de la Roma imperial. El tránsito…
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My Interview with Forbes: The evolution of Bleisure and how visual storytelling is redefining the future of hospitality
When you receive a call from Forbes—the world's most prestigious business publication—asking to feature your work, it marks a significant milestone in your career. For me, that moment came when journalist Alberto Romero got interested in  the spatial storytelling and hospitality art I have been developing across Europe's nhow Amsterdam Rai Hotel and nhow Frankfurt…
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nhow Hotels, Dua Lipa, and Hospitality Art: A Symphony of Creativity
Art as the DNA of nhow HotelsThe nhow hotel chain, the most disruptive brand in the hospitality sector, has taken another step forward in its commitment to art by becoming the official sponsor of Dua Lipa's international tour in 2025. This sponsorship not only reinforces nhow's connection with music and transformative experiences but also highlights…
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Interview in Revista Living – La Nación Newspaper – Argentina
La Nación, Argentina's most important newspaper, through its Revista Living supplement (focused on interior design, architecture, and art), has conducted an interview with me in which I discuss the hospitality art created for the Nhow Amsterdam Rai and Nhow Frankfurt hotels. In my conversation with journalist Inés Marini, I delve into the meaning and symbolism…
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Feature in Globetrender Magazine: My Art Project for nhow Frankfurt Hotel and NFT SkyBar
Globetrender, the world's leading travel and lifestyle magazine, has published an article about my art project for the NFT SkyBar at the prestigious nhow hotel, located in the heart of Frankfurt's financial district. The article reviews my NFT art project "Daydream Trip" as well as my extensive hospitality art project for the hotel's guest rooms…
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Fucsia Magazine Features the Iconic nhow Amsterdam Rai and My Fusion of Art, Interior Design, and Architecture
The Colombian magazine Fucsia has published an article about the nhow Amsterdam Rai hotel following a site visit by one of their reporters. She had the opportunity to tour every space and experience firsthand the immersive fusion of hospitality art, interior design, and architecture that creates the hotel's central concept: "The Melting Pot of Cultures."…
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