What I do
When I can come in
The earlier the better, but I can join a project at any of these three stages:
CONCEPT STAGE: The hotel's identity is still being defined. The compositions can still influence decisions about the space: which surfaces to reserve, which guest journeys matter, which areas have the potential to become the ones people photograph.
DEVELOPMENT STAGE: The concept is fixed and the surfaces are known. This is the most common entry point, and the most comfortable.
PROPERTY IN OPERATION: More adaptation is needed and some options are no longer available, but it can still be done. Several of my projects started here.
What I need to start
In practice it has always been a moodboard or a concept presentation — reference images, mockups, the visual direction already agreed with your client. Plus the surfaces themselves: drawings, dimensions, and the finishes, fabrics and carpets already specified.
You don't have to prepare anything for me. Whatever already exists for your own team is enough.
Deliverables
Production files at the resolution each surface demands, with the material specification for each one.
After opening, the digital assets derived from the compositions: the same images installed in the spaces, prepared for campaigns, social content, stationery and web.
Unlike most artists and designers, I assign all exploitation rights permanently, I charge no royalties, and I hand over the source files on request.
Who does what
The hotel’s brand and its concept
You
The artistic concept and every composition
Me
Print production
Contracted by you
Installation
The project’s contractor
Technical coordination
The Project Manager and me
Revisions
Every project is unique. I don't set a default limit on revisions — I adapt to the specific needs of each commission and keep the process as flexible as possible.
How it fits
The objection I have heard most often across eleven hotels has nothing to do with budget. It is about visual alignment: the tone, the technique, and whether a piece transmits what that particular hotel wants to transmit.
That is the right thing to worry about, and it is the reason I don't work with a signature style. I have no visual language of my own to defend. The language comes from the hotel's identity, which means alignment is the starting point of the work rather than something adapted along the way.
It is the reason why a baroque, artisanal tile surface for a luxury hotel on the Amalfi Coast and a pop-financial world for a lifestyle hotel in Frankfurt are both equally mine.
How to start
Write to me — it all starts with a conversation. I'll advise you with no commitment of any kind, because part of my work consists of helping you understand how to implement this and how to start developing it.