Art as the DNA of nhow Hotels
The nhow hotel chain, the most disruptive brand in the hospitality sector, has taken another step forward in its commitment to art by becoming the official sponsor of Dua Lipa’s international tour in 2025. This sponsorship not only reinforces nhow’s connection with music and transformative experiences but also highlights the role of hospitality art as a driver of differentiation in the sector.
Since its inception, nhow has made art and design its hallmark, turning each of its hotels into habitable works of art. Internationally renowned architects and designers like Reinier de Graaf have signed its spaces, but the true artistic pulse is set by the artistic interventions that dress every corner of the hotel. These generate unique atmospheres where creativity and inspiration flow across every wall, floor, or ceiling.
In this context, my collaboration as a spatial artist for nhow Hotels has consisted of creating large-format printed art, wallpapers, and thematic headboards. These elements ensure that art for hotels becomes an immersive experience for the guest.
Art and Music: A Transformative Alliance in Hospitality
The alliance between nhow and Dua Lipa embodies the brand’s philosophy: fusing art, music, and design to offer intense, different, and innovative experiences. Dua Lipa’s tour, which will visit key cities in Europe and the Americas, thus becomes an extension of the nhow spirit, where hospitality design is not just decoration but a tool for spatial storytelling and emotional connection.
The recent launch of the initiative “dance nhow, change now” reinforces this integrative vision: activities, artistic installations, and collaborations with creatives from different disciplines turn each hotel into a living space where artistic expression and guest well-being go hand in hand. In this ecosystem, my visual proposals contribute to ensuring that the hospitality art implemented in each hotel boosts business performance, improves customer experience, and consolidates brand identity.
Hospitality Art as a Differential Value
Today, art for spaces is much more than a trend: it is a key strategy for the hospitality sector. Personalized artistic interventions, like those developed for nhow, transform the perception of space, foster interaction, and generate distinctive content for visitors, aligning with the values of innovation and creativity that define the brand.
nhow’s collaboration with Dua Lipa is the reflection of a hospitality model where art, music, and design for spaces converge to create transformative experiences. It is a point of pride that my artistic work is part of this journey, contributing to making every stay at nhow, literally, a work of art.
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