- EXPERIENTIAL JOURNAL -

EXPERIENTIAL DESIGN FOR HOSPITALITY AS THE SOURCE OF NEW NARRATIVES In a world saturated by infinite scrolling and artificial intelligence, experiential design emerges as the answer to a new generation's need to rediscover authentic stimuli. There is something that has become clear over the years, almost the opposite of how it is usually told: the…

THE FUTURE IS NOT DIGITAL. IT IS EXPERIENTIAL From 2022 to 2029: the future is no longer what it used to be If between 2022 and today we have witnessed how Generative Artificial Intelligence has transformed the digital world so deeply that it is now almost impossible to tell whether an image or a video…

From Brand Guidelines to Storytelling: How Hotel Branding Evolved Into Experiential Narrative As you approach the entrance of nhow Rome, a large statue of a hand points toward the hotel's front door. Classical Roman in style, the monument is completely covered in tattoos evoking the visual imagery of imperial Rome. The journey into the lobby…

Del manual de marca al relato: cómo el branding hotelero evolucionó hacia el storytelling experiencial Al acercarse a la entrada del hotel nhow Roma, una gran estatua de una mano señala la puerta. De estilo romano clásico, el monumento está completamente cubierto de tatuajes que evocan el imaginario visual de la Roma imperial. El tránsito…