VISUAL STORYTELLING FOR HOSPITALITY SPACES
Nhow Roma Hotel
Built on the site of a convent owned by the Vatican, the nhow Roma is housed in an elegant modern building in the very heart of the Eternal City, next to the Villa Borghese gardens and close to Via Veneto, one of the most prestigious streets in the historic center. This 4-star hotel with 199 rooms exudes elegance, history, art, and exclusivity.
Under the concept ❝Layers of history❞ I developed an integrated narrative ecosystem spanning 260 rooms and premium public spaces. This wasn't simply decoration—it was strategic experiential visual storytelling designed to transform guest interaction from passive consumption to active participation in Rome's cultural tapestry.
HEADBOARD
Triple-composition "Rome: Yesterday, Today and Forever"—elegant arched windows revealing layered historical narratives from ancient frescoes through contemporary pop culture, creating immediate emotional connection upon room entry.
STORYTELLING
A time travel through the history of Rome driven by the revelation of visual layers.
Development
Composition created with digital tools, printed on concrete with retroilluminated finishing.
3D PRINTED STATUE
"Hand of Rome" Giant hand sculpture with printed tattoos that blends ancient Rome with modern culture in a volumetric, impactful and interactive proposal.
STORYTELLING
A retrofuturist visual tale that travels through the roman history merging the impossible.
Development
Visual design created with digital tools implemented on a tridimensional model and 3D printed.
WALL ENVIRONMENTS
"The Discovery" a series of 3 wallpaper designs with strategic visual interruptions revealing underlying ancient Roman paintings—immersive storytelling that makes guests active participants in historical revelation.
STORYTELLING
A roman archaeological discovery is revealed amid the everyday nature of a decorative wall pattern.
Development
Composition created with digital tools, printed on premium continuous paper and atatched to walls.
40 METER ENTRANCE INSTALLATION
"Roman Gods & Goddesses" Two compostions of over 30 meters long combining giant ancient statuary (godess Minerva and god Neptune) with bold colors and urban art aesthetics, creating the most impacting installation of the hotel.
STORYTELLING
The mysticism of Roman mythology comes to life through a chaotic fantasy inspired by urban art.
Development
Visual design created with digital tools and printed on a retroilluminated tiled screen.
TEXTILE APPLICATIONS
"Pac Man Quo Vadis" series of two curtain designs that merge ancient Roman tile work with pop culture and retro videogames iconography.
STORYTELLING
A retrofuturist allegory where a Pac Man videogame maze meets the ancient Rome culture.
Development
Composition created with digital tools, printed on premium continuous paper and atatched to walls.
WARDROBE & MINIBAR SYSTEMS
"Deconstructed Rome" series of 3 designs depicting impossible architecture and featuring iconic figures [Julius Caesar, Bacchus, Neptune] reimagined in contemporary contexts—strategic placement reinforces brand personality at key interaction moments.
STORYTELLING
Surreal universes inspired on Escher's work. Retrofuturist allegories of the ancient Rome.
Development
Visual design created with digital tools printed on wallpaper and installed covering wardrobe interiors.
LUDO RESTAURANT CEILING
40-square-meter "Italian Banquet" fresco connected to the regional gastronomy—reinforcing culinary positioning while enhancing dining atmosphere.
STORYTELLING
A tribute to Italian gastronomy using where impasto brushstrokes blend ingredients in a visual orgy.
Development
Composition created with digital tools, printed on premium continuous paper and atatched to walls.
