VISUAL STORYTELLING FOR HOSPITALITY SPACES

AVANI Madrid Hotel


MADRID, MADRID, MADRID

Madrid, one of Europe’s most vibrant capitals, embodies a seamless fusion between tradition and modernity. With a history steeped in art, culture, and heritage, the city has learned to reinvent itself — embracing innovation while preserving its essence. Today, Madrid is a 21st-century metropolis: lively, cosmopolitan, and always awake, where nightlife, gastronomy, and cultural experiences invite endless discovery.

My artistic proposal for AVANI Madrid is a tribute to teh city — my hometown and the city where much of my personal and creative journey has unfolded.
Through this series of works, I explore the visual and emotional identity of the city — its traditions, art, iconic Metro network, and urban culture — in a retrofuturistic narrative that merges eras with imagination, color, and symbolism.

RECEPTION WALL ART

POPULAR FESTIVITIES OF MADRID

Located in the reception area, this piece celebrates Madrid’s festive spirit through a composition of original posters from 20th-century street fairs and festivals.
Using collage techniques and aged visual textures, the work transforms historical materials into a vibrant mosaic — a tribute to the city’s joyful, open, and energetic character.

DEVELOPMENT

Collage created with Photoshop and Procreate.

INSTALLATION

Printed on a rigid metal surface.

FRAMED ART FOR THE CORRIDORS

EXHIBITIONS OF THE FUTURE

Spread along the corridors of the hotel’s seven floors, this series of 112 artworks pays tribute to Madrid’s artistic legacy and its world-renowned museums.
Inspired by the city’s cultural scene, the project envisions a future where contemporary Spanish artists hold imaginary exhibitions in Madrid’s iconic museums of the 21st and 22nd centuries.
A retrofuturist exercise blending art and imagination, it creates a visionary dialogue between the city and its creative destiny.

DEVELOPMENT

Created with Photoshop, Illustrator and Procreate

INSTALLATION

Printed on Premium canvas paper and framed 

FRAMED ART FOR THE ELEVATOR'S DOORS

MADRID SUBWAY

A cultural symbol and urban emblem, the Madrid Metro inspires this series of seven artworks tracing its history from past to present.
Each piece depicts a modern station framing the iconic Chamberí stop within it, creating a visual dialogue between time and memory.
Influenced by Richard Estes’ urban realism, the series pays tribute to the city and one of its most enduring visual icons.

DEVELOPMENT

Created with Photoshop and Cinema 4D

INSTALLATION

Printed on canvas and framed with wood

FRAMED ART FOR THE HOTEL'S LOUNGE

MADRID CATS

The series “Madrid Cats”, created for the ground floor lounge, pays tribute to the traditional nickname of Madrid’s inhabitants —“gatos”— a symbol of the city’s distinctive identity and spirit.
Each of the five pieces portrays urban scenes set in iconic locations such as Plaza de Callao and Gran Vía, alongside moments inspired by Madrid’s vibrant gastronomy and celebrated nightlife.

The art on context