One of the greatest challenges I face as an independent professional is ensuring my work is truly understood: How I execute it, what objectives it fulfills, in which contexts it adds value, and what type of clients can benefit from it.
My profile tends to be confused with more traditional roles that are familiar to most people. Some categorize me as a muralist, others as an artist creating decor for walls, and others as a graphic designer. However, my profile does not fit neatly into any of these definitions.
Although at first glance it might seem that I am not a unique professional in the world (a quick Google search will lead you to two or three companies offering something “similar” to what I do), deep down, I am. This is not a matter of ego or arrogance. I am a unique professional due to the idiosyncrasy surrounding my trajectory and what I contribute to the world of spatial art & design.
- Standard Art Consultancies: Companies dedicated to creating bespoke art for hospitality design projects are often more focused on the type of art we are accustomed to seeing in such contexts: framed pictures, small visual works, textile design, and decorative art materialized in various forms.
- Traditional Muralists: They create large visual compositions by hand-painting on a wall using traditional media.
- Graphic Designers: Those working in the context of hospitality interiors focus their results on translating the hotel brand’s visual identity into physical spaces.
As I mentioned earlier, although my professional profile is often confused with these three options, I do not fit into any of them, despite having something in common with each.
The unique nature of my profile as a spatial artist has been built through experience. It stems from the sum of results from diverse projects where I had to meet objectives requiring unusual multidisciplinary skills.
In the visual art projects I develop, my role interacts not only with interior designers or project managers but also with architects. My work transcends the decorative; it goes beyond pieces “hung on a wall.” It represents something more than a simple evolution of hand-painted murals and their limitations, and naturally, it transcends graphic design and branding.
My work interacts with the spaces in which it is framed, generating experiences of emotional interaction with visitors. The visual works I create are based on a thematic origin concept developed through different pieces. Each is adapted to a specific space, environmental context, and material. Together, they construct a powerful spatial storytelling arc, turning the original concept into a journey—a route through which the visitor not only contemplates but also discovers, learns, becomes enriched, and, above all, internalizes the emotions and ideas that weave the concept underpinning the project.
This is not a simple artist-viewer dialogue, something that already occurs in art galleries and exhibitions. In this case, the unique integration of visual art with the spaces where the visitor lives for a few days—where they eat, sleep, and take refuge from the city’s hustle—allows for a unique emotional fusion, impossible to achieve through simple contemplation.
My work interacts with different worlds: art and design, interior design, and architecture. But its vocation is clear and concise: to convert physical spaces into contexts that tell a story, transmit emotions, and lead the visitor on a journey. These are contexts of design for spaces where one does not just look, but discovers and experiences. I create spaces that contribute something new, alive, with their own light—an intangible value that the visitor internalizes without even realizing it, transforming and adding it to their own inner ecosystem, making it part of their life.
This is my contribution to the world. I only hope to have the opportunity to continue developing emotional journeys that turn the spaces where people spend ephemeral but transcendental moments of their lives into experiences that transform them emotionally. I want to provide something more than simple contemplation, adding meaning to their trip, their moment, their life… because, in a world where it seems everything has lost its sense, that is what we all crave: meaning.
Some of the projects where art is fused with the interior design and architecture of major European hotels, where meaning holds great relevance:
NHOW FRANKFURT HOTEL:
- The Money Circus
- The World Casino
- The Art of Banknotes
- Economic Powers
- The Future of Money
NHOW AMSTERDAM HOTEL:
- The Melting Pot of Cultures
NH COLLECTION ROME HOTEL:
Eternal Rome: Layers of History
