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Artist or Designer? The Importance of Keywords in Positioning a Personal Brand

My profession is not easy to define. I create bespoke artworks, specifically large-scale murals, contextualized within high-end hospitality design projects for hotels and premium venues like restaurants and cocktail bars. Up to this point, my work seems to fit a specific professional profile that is easily defined by tags. The problem arises from the idiosyncrasy…
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Feature in Ideat Magazine: My Art & Design Storytelling for the NFT SkyBar at Nhow Frankfurt: Everything is designed but just a few things designed well

The German interior design magazine Ideat has published an article featuring the spatial art & design proposal I created for the NFT Sky Bar at the Nhow Frankfurt Hotel. The article highlights the large-scale wall composition titled "The Future of Money," a key component of the overarching hospitality storytelling concept I developed for the hotel,…
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