The Mexican edition of InStyle magazine has published an article on nhow hotels, mentioning my role as the spatial artist behind the visual creations materialized in extensive art installations. These pieces fuse so seamlessly with the hospitality design and architecture of each hotel that the boundaries between where the art begins and the interior design ends disappear; everything blends into a visual harmony guided by a creative concept that defines the hotel’s identity.
This concept—or spatial storytelling—upon which each hotel is based, inspires my series of artworks across walls, floors, ceilings, staircases, and columns, extending even to the objects and furniture that make up the interior design proposal and the architecture of the facilities itself.
The vision of creating a hotel fully themed under an iconic, inspirational creative concept is one of the main characteristics defining the nhow brand and each of its properties in Europe and the Americas. The guest experience becomes an exploration of this concept through an intimate interaction with the art (created by me) and the interior design, peppered with small iconographic objects that help enhance the dreamlike sensation of the spaces. Architecture is the third symbolic element of the brand, characterized by its disruptive nature. This is especially latent in the idiosyncrasy of the nhow Amsterdam Rai, created by the celebrated Dutch architect Reinier de Graaf.
Hospitality art is evolving from its traditional decorative limits to an experiential dimension. The “Hospitality 2.0” generation will boost this transition even further toward visual experiences where hotels, inspired by a concept, transform into “habitable artworks.” In this context, visual art, interior design, and architecture form a perfect tandem, becoming an expressive and interactive work where the guest becomes an active part of the narrative, feeling like the protagonist of the storytelling.
The Concepts:
- nhow Amsterdam Rai: Revolves around the concept of “The Melting Pot of Cultures,” highlighting the mixture of these cultures and the visual, artistic, and cultural richness this fusion generates.
- nhow Frankfurt: Inspired by “The Art of Money” in all its facets—from the playful aspects, such as the art behind banknote designs of different global currencies, to the profound, such as allegories criticizing the excesses and incoherencies of capitalism and the global financial system.
nhow hotels do not just express a creative concept; they are always loaded with meaning. In a world that has devolved toward experiences increasingly devoid of depth, it is encouraging to find proposals that try to express concepts through visual and symbolic allegories in design for spaces.
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