Nhow Amsterdam Hotel Lounge
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Large scale design for panoramic wall
A MULTICULTURAL ECOSYSTEM
The proposal for the lobby wall on the hotel’s first floor blends digital and organic creation processes. Instead of being printed, the composition—initially designed with digital tools—was projected in light onto the wall, bringing a blank canvas to life. A painter then traced and filled in the contours with a brush, resulting in a finish that evokes urban art in its purest form.
This immersive work spans a large wall in the first-floor hall, integrating naturally with the architectural elements of the space and fusing art, architecture, and interior design. Its panoramic nature creates a fully enveloping experience for viewers, as it connects seamlessly with the artwork created for the floor, transforming the setting into a visual stage that surrounds the guest.
The composition is structured into three main visual layers that blend together in deliberate chaos and disorder.
Large scale design for floor covering
THE DEPTHS OF MULTICULTURALISM
A large, immersive artwork that covers the floor of the hall and seamlessly merges with the panoramic piece on the wall. Together, they are united both materially—without any physical barriers—and conceptually, forming a vast, enveloping composition that surrounds visitors in a limitless visual environment and transports them to a dreamlike realm where they may feel as though they are floating and inhabiting a dimension they genuinely belong to. The powerful union of floor and wall generates an omnidirectional proposal for the space, transforming the hotel hall into an experience that transcends the conventional boundaries between art, interior design, and architecture.
It becomes a habitable visual universe, rich with meaning, that invites an intimate, inward dialogue with the viewer. The composition can be understood as three main visual layers.
The first layer, the deepest one, represents a surging sea inspired by traditional Japanese painting, establishing the foundation on which the rest of the piece is built.
The second layer, located in the intermediate zone, is a tapestry of cultural elements. In this space, the iconography and symbols of Japanese, Mexican, and African cultures intersect and blend. A series of African plates stands out, visually connecting with similar motifs on another floor of the hotel.
The third layer introduces surprise and volume. A giant Japanese Koi carp leap above the rest of the elements, adding a sense of motion and depth, as if the fish were springing directly from the surface and interacting with the deeper layers.
Large scale floor covering design
A TRIP FROM JAPAN TO AFRICA
The composition for the second-floor lobby celebrates Africa’s rich culture and craftsmanship, inspired by the continent’s diversity and timeless beauty, staging a dazzling scene of nuanced elements.
The space bursts with typical African dishes—from Moroccan tagines to vibrant Ethiopian fare—while giant fish with shimmering scales swim playfully among them, floating over sea vegetation that evokes the continent’s aquatic landscapes.
Meticulously detailed, from the intricate patterns on the plates to the fluid movements of the fish, the work harmoniously blends visual elements, immersing the visitor in the cultural charm of Africa.
