NH HOTEL GROUP

nhow Amsterdam RAI

nhow is an international hotel chain belonging to NH Hotels based on a disruptive concept in which each hotel is in itself a unique work of Art, with architecture and interior design taken care of in every detail along with an innovative design based on large murals dimensions that provide the spaces with an environment in which creativity and inspiration flow in each wall.
nhow Amsterdam RAI is a 4-star hotel located next to the Amsterdam RAI Convention Center whose creative concept is based on the mixture of the different cultures of the world.
As a freelance collaborator for the architecture studio GLG Architects, I designed large murals for the hotel’s public areas      
www.nhow-hotels.com/en/nhow-amsterdam-rai

Cocktail Bar

For the Cocktail Bar, the concept of mixing cultures on which nhow Amsterdam Rai is based takes a step beyond in an immense mural presided over by two giant catrines, one of them showing a traditional Japanese hairstyle, around which a variety of elements associated with the Mexican and Japanese cultures are floating. The composition manifest the surrealist mixture between two cultures so different and far from each other. This is the magic behind the nhow Amsterdam Rai concept: uniting antagonistic a priori cultures and creating something beautiful, exotic and captivating as a result of the hodgepodge.

Breakfast Restaurant

The composition for the Breakfast Restaurant, located on the 17th floor, is one of the most spectacular in the hotel. Starting from the global concept of mixing world cultures, I developed a surreal composition in which chaos takes over the work transforming it into an imaginative maremagnum of characters and elements reminiscent of the Mexican, Scottish, English, Dutch that intermingle with each other through the curved surface that houses them. The work is clearly divided into two halves: day and night, physically delimited by a corner and creatively delimited by the color palette, with a prevalence of warm tones in the daytime area and cold tones in the nighttime.

Lobby Corridor

LOBBY WALL

For this area of the Lobby, I created a large composition that, instead of being printed, was projected with light on the bare wall for an illustrator to redraw it with a brush, obtaining a result closer to the Urban Art style.
The composition starts from the concept that serves as the backbone of the hotel, the mix of world cultures, to spin it on a surreal scene divided visually into three parts: In the closest to the viewer, a series of iconic Japanese characters are sailing on waves, waves that visually refer to the of the Japanese painter Hokusai`s style. In the second layer, the Japanese vegetation is interspersed with African masks and Mexican catrines creating a rich visual landscape dotted with nuances. The background shows a landscape painted with brushstrokes in the traditional Japanese style.

LOBBY FLOOR

The composition for the floor that surrounds the Lobby wall is a continuation of the creativity, now entering the sea whose waves rose along the lower margin of the mural, and continuing with references to the Japanese pictorial style.
In the same way as in the Lobby wall, the creativity for the floor can be visually divided into layers: the first or deepest being a sea and continuing with a second intermediate layer in which elements of Japanese, Mexican and African cultures are intermixed (the latter being a series of African dishes that link to those on another of the hotel’s floors). In the last layer, giant Japanese carps stand out, jumping over the rest of the elements and creating the feeling of depth over the general composition.
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