Amsterdam RAI

Diseño de creatividades para el Lobby del hotel

nhow is an international hotel chain belonging to NH Hotels based on a disruptive concept in which each hotel is in itself a unique work of Art, with architecture and interior design taken care of in every detail along with an innovative design based on large murals dimensions that provide the spaces with an environment in which creativity and inspiration flow in each wall.
nhow Amsterdam RAI is a 4-star hotel located next to the Amsterdam RAI Convention Center whose creative concept is based on the mixture of the different cultures of the world.
As a freelance collaborator for the architecture studio GLG Architects, I designed large pieces for the hotel’s looby


The pieces that I developed for the hotel lobby act as the visitor’s first contact with the visual atmosphere that will accompany them during their nhow experience. The mix of cultures that inspires the nhow Amsterdam Rai concept takes shape in this first hotel stay through the combination of visual codes related to Japanese and Indian cultures.
1. Mandala gigante situado en el suelo, en la base de la columna que preside el área de recepción.
2. La columna escala desde la entrada del edificio hasta la segunda planta. Para el diseño de su revestimiento me inspiré en el estilo pictórico japonés tradicional y en la obra de Escher. La composición retrata a un grupo de carpas nadando hacia arriba y contracorriente en una escena llena de surrealismo y colorido.
3. A second Mandala is placed on the ground next to the escalator.
4. On the wall next to the reception, a third Mandala is shown only in one of its halves so that, through the reflection of a large mirror located on the ceiling, it can be completed.
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