nhow is an international hotel chain belonging to NH Hotels based on a disruptive concept in which each hotel is in itself a unique work of Art, with architecture and interior design taken care of in every detail along with an innovative design based on large murals dimensions that provide the spaces with an environment in which creativity and inspiration flow in each wall.

nhow Amsterdam RAI is a 4-star hotel located next to the Amsterdam RAI Convention Center whose creative concept is based on the mixture of the different cultures of the world.

As a freelance collaborator for the architecture studio GLG Architects, I designed large compositions for the hotel’s entrance lobby.


nhow Amsterdam Rai Hotel


The pieces I developed for the hotel lobby act as the visitor’s first contact with the visual atmosphere that will accompany them during their nhow experience.
The mix of cultures that inspires the nhow Amsterdam Rai concept takes shape in this first stay of the hotel through the combination of visual codes related to Japanese and Indian cultures.
1. Giant Mandala located on the floor, at the base of the column, presiding over the reception area.
2. A large column scales from the ground floor to the first floor. For the design of its cover I was inspired by traditional Japanese painting style and the work of the artist Escher. The composition portrays a group of carps swimming upwards, against the current, in a scene full of surrealism and color.
3. A second Mandala is placed on the ground next to the escalator.
4. On the wall next to the reception, a third Mandala is shown only in one of its halves so that, through the reflection of a large mirror located on the ceiling, it can be completed.