nhow is an international hotel chain belonging to NH Hotels based on a disruptive concept in which each hotel is in itself a unique work of Art, with architecture and interior design taken care of in every detail along with an innovative design based on large murals dimensions that provide the spaces with an environment in which creativity and inspiration flow in each wall.
nhow Amsterdam RAI is a 4-star hotel located next to the Amsterdam RAI Convention Center whose creative concept is based on the mixture of the different cultures of the world.
As a freelance collaborator for the architecture studio GLG Architects, I designed a large mural for the lobby’s corridor wall.
DESIGNS FOR THE LOBBY AT THE FIRST FLOOR
For the hotel lobby corridor I designed a large-scale composition that, instead of being printed, was projected with light onto the bare wall so that a painter could redraw it with a brush, obtaining a more organic result, close to urban art.
The composition starts from the concept that serves as the backbone of the hotel, the mixture of world cultures, to revolve around a surreal scene visually divided into three visual layers: In the one closest to the viewer, a series of iconic Japanese characters and tents sail and jump over the waves, waves that visually refer to the style of the Japanese artist Hokusai.
In the second layer, a composition formed through an interweaving of Japanese vegetation, African masks and Mexican catrinas, adds to the waves a rich, nuanced visual landscape.
The third and final layer shows a background landscape elaborated with brushstrokes in traditional Japanese style.
The composition for the floor surrounding the Foyer wall is a continuation of the creative for the wall, entering now into the sea whose waves surged along the lower margin of the mural, and continuing with references to the Japanese painterly style.
As with the wall, the creativity for the floor can be visually divided into layers: the first or deepest layer is a sea with waves, in the Japanese pictorial style, which flows and interweaves with a second intermediate layer in which elements of Japanese, Mexican and African cultures are intermingled, the latter through a series of African dishes that visually connect with those on another of the hotel’s floors. The last layer features giant Japanese tents that jump over the rest of the elements to create a sensation of depth.
These three layers together create a Pop Art composition that extends the narrative of the one created for the wall and enriches the nuances related to the mixture of cultures in it with complementary elements and figures.