Creative direction and design of pieces for an international print advertising campaign for Joma, the most popular spanish multinational sportswear brand.
The client was looking for a visually clean design in which text played a central role. The pieces presented the Joma sports footwear collection for football, futsal, tennis and running. This campaign was adapted into several languages and distributed in all countries where the brand is present.
My role in this project was integral: conceptualisation of the campaign, development of the creative, supervision of the product photo shoot, graphic design and artwork. I was also in charge of the adaptations for the international market.

Work made as associate creative director of the agency Brandesign.