{"id":62,"date":"2016-09-06T10:57:58","date_gmt":"2016-09-06T10:57:58","guid":{"rendered":"https:\/\/werkstatt.wpthemestudios.com\/werkstatt-masonry\/?post_type=portfolio&p=62"},"modified":"2026-05-21T15:12:57","modified_gmt":"2026-05-21T13:12:57","slug":"nft-sky-bar","status":"publish","type":"portfolio","link":"https:\/\/www.davidzuker.com\/designer\/portfolio\/nft-sky-bar\/","title":{"rendered":"SKYBAR FRANKFURT"},"content":{"rendered":"
[vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom”][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_empty_space height=”30px”][vc_column_text css=””]\n

THE CHALLENGE<\/h3>\n

The strategic challenge was to conceptualise the visual identity of the NFT Skybar, located in the heart of Frankfurt\u2019s financial district. The task was to translate the concept of the \u2018future of money\u2019 (based on decentralisation, digital assets and NFT culture) into a high-end hospitality setting. The visual narrative had to resonate with the city\u2019s financial elite, offering a vision of luxury that was technological and disruptive, yet at the same time exclusive and sophisticated.<\/strong><\/h3>\n[\/vc_column_text][vc_column_text css=””]\n

THE STRATEGY<\/h3>\n

I developed an immersive visual system that serves as a physical metaphor for the new digital economy. The strategy was built around three brand pillars:<\/strong><\/h3>\n

1.\u00a0Iconography of the Synthetic Economy: Creating a visual narrative based on the aesthetics of crypto assets, translating abstract concepts into textures and physical forms that immerse the client in an environment of \u2018technological luxury\u2019.<\/strong><\/h3>\n

2.\u00a0Local and Global Context: The design acts as a bridge between the understated atmosphere of the traditional financial district and the vibrant global digital culture. Colour contrasts and visual hierarchies were used to convey an image of cutting-edge design and constant innovation.<\/strong><\/h3>\n

3.\u00a0Identity as a Brand Experience (Spatial UX): The brand was not confined to a logo, but became the atmosphere of the venue. Every graphic element was designed to reinforce a sense of exclusivity and belonging to a pioneering community.<\/strong><\/h3>\n[\/vc_column_text][vc_column_text css=””]\n

PRINTING ON A 30-METRE-LONG SURFACE<\/strong><\/h2>\n

TOOLS & TECHNICAL IMPLEMENTATION<\/strong><\/h4>\n

# Cinema 4D, Illustrator, Photoshop (Systemic Design): Creation of a coherent visual language suitable for large-scale applications, ensuring brand consistency across all surfaces.<\/strong><\/h4>\n

# Hybrid Design Workflow: Using digital preview tools to ensure that the visual narrative retained its impact and clarity under the venue\u2019s night-time lighting and reflections.<\/strong><\/h4>\n

# Production Art Direction: Overseeing the production of digital assets on premium physical media, ensuring a flawless finish in line with the project\u2019s luxury positioning.<\/strong><\/h4>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom”][vc_column]\t
\n\t\t\t
\n\t\t\t\"\"\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom”][vc_column][vc_column_text css=””]\n

PRINTED DESIGN IN CONTEXT<\/h1>\n

INSTALLATION AT THE NFT SKY BAR<\/h2>\n[\/vc_column_text]\t
\n\t\t\t
\n\t\t\t\"\"\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[vc_empty_space height=”10px”][vc_row_inner thb_column_padding=”true”][vc_column_inner width=”1\/2″ css=”.vc_custom_1745330672626{margin-right: 10px !important;}”]\t
\n\t\t\t
\n\t\t\t\"\"\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[\/vc_column_inner][vc_column_inner width=”1\/2″ css=”.vc_custom_1745330681472{margin-left: 10px !important;}”]\t
\n\t\t\t
\n\t\t\t\"\"\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom”][vc_column][vc_empty_space height=”10px”]\t
\n\t\t\t
\n\t\t\t\"\"\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[vc_empty_space height=”10px”]\t
\n\t\t\t
\n\t\t\t\"\"\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

The NFT SkyBar, located on the 47th floor of Frankfurt\u2019s ONE Tower, 185 metres above the city\u2019s financial, exhibition and European districts, is the city\u2019s highest bar \u2013 a record surpassed only by its stunning 360-degree panoramic view of the Main metropolis\u2019s skyline from the rooftop.<\/p>\n","protected":false},"author":2,"featured_media":2810,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-62","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.davidzuker.com\/designer\/wp-json\/wp\/v2\/portfolio\/62","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.davidzuker.com\/designer\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.davidzuker.com\/designer\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.davidzuker.com\/designer\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.davidzuker.com\/designer\/wp-json\/wp\/v2\/comments?post=62"}],"version-history":[{"count":48,"href":"https:\/\/www.davidzuker.com\/designer\/wp-json\/wp\/v2\/portfolio\/62\/revisions"}],"predecessor-version":[{"id":4398,"href":"https:\/\/www.davidzuker.com\/designer\/wp-json\/wp\/v2\/portfolio\/62\/revisions\/4398"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.davidzuker.com\/designer\/wp-json\/wp\/v2\/media\/2810"}],"wp:attachment":[{"href":"https:\/\/www.davidzuker.com\/designer\/wp-json\/wp\/v2\/media?parent=62"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.davidzuker.com\/designer\/wp-json\/wp\/v2\/tags?post=62"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}