{"id":550,"date":"2025-04-16T14:20:50","date_gmt":"2025-04-16T12:20:50","guid":{"rendered":"https:\/\/www.davidzuker.com\/design\/?post_type=portfolio&p=550"},"modified":"2026-07-23T12:39:50","modified_gmt":"2026-07-23T10:39:50","slug":"nft-skybar-evento","status":"publish","type":"portfolio","link":"https:\/\/www.davidzuker.com\/designer\/portfolio\/nft-skybar-evento\/","title":{"rendered":"SKYBAR FRANKFURT: Event Design"},"content":{"rendered":"
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DESIGN FOR\u00a0SKYBAR FRANKFURT INTERNATIONAL EVENT<\/h1>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text css=””]\n

The NFT SKYBAR is located on the 47th floor of the ONE Tower in Frankfurt, Germany. Perched 185 metres above the city\u2019s financial, exhibition and European districts, its rooftop offers a 360-degree panoramic view of the skyline of the metropolis on the Main. It has become one of Frankfurt\u2019s most exclusive and trendy cocktail bars.<\/h5>\n[\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/4″][vc_single_image image=”3166″ img_size=”full” css=””][\/vc_column_inner][vc_column_inner width=”1\/4″][vc_single_image image=”3174″ img_size=”full” css=””][\/vc_column_inner][vc_column_inner width=”1\/4″][vc_single_image image=”3172″ img_size=”full” css=””][\/vc_column_inner][vc_column_inner width=”1\/4″][vc_single_image image=”3170″ img_size=”full” css=””][\/vc_column_inner][\/vc_row_inner][vc_column_text css=””]\n

Translating digital abstraction into a narrative of movement<\/h4>\n

The challenge for NFT Skybar (Frankfurt) was to bring the premium cocktail menu to life through storytelling, by creating a series of videos to be shown on the venue\u2019s screens and digital platforms during the event. The strategic challenge was to translate the complexity of the digital assets and the storytelling crafted for each cocktail into an immersive and sophisticated motion graphics narrative. It was not simply a matter of \u2018making videos\u2019, but of creating a dynamic atmosphere to accompany the luxury event attended by the international press and prominent influencers, whilst maintaining absolute consistency with the venue\u2019s experiential branding.<\/strong><\/h4>\n[\/vc_column_text][vc_column_text css=””]\n

THE STRATEGY<\/h4>\n

The \u2018Living Brand\u2019 and Hybrid Flows (AI + 3D)<\/h4>\n

I approached content creation using a Dynamic Synthetic Production model. The strategy was based on three pillars:<\/strong><\/h4>\n

Immersive Storytelling<\/h4>\n

Development of narratives inspired by each of the cocktails featured at the event. Each motion graphic is designed as a journey through the sensations evoked by the cocktail with which it is associated.<\/strong><\/h4>\n

Hybrid Workflow<\/h4>\n

Implementation of a workflow that combines generative AI for the synthesis of complex textures and environments with the technical capabilities of After Effects for editing and post-production. This process enabled us to achieve a visual density and level of detail that would be unattainable using traditional methods, whilst meeting competitive production deadlines.<\/strong><\/h4>\n

Engaging Digital Content<\/h4>\n

Development of dynamic assets optimised for social media (Reels\/Stories) that act as \u2018visual hooks\u2019, showcasing Skybar\u2019s technological identity to a global audience and boosting its organic reach.<\/strong><\/h4>\n

Print design<\/h4>\n

Art direction, content design and layout, and pre-press preparation for the premium cocktail menu, inspired by the \u201cDaydream Trip\u201d storytelling concept developed through the motion graphics series.<\/strong><\/h4>\n[\/vc_column_text][vc_column_text css=””]\n

TECHNICAL IMPLEMENTATION & TOOLS<\/strong><\/h4>\n
Adobe After Effects: Advanced animation, editing, compositing and particle design to achieve a fluid, high-tech aesthetic.<\/h5>\n
Generative AI (Midjourney): Creation of cutting-edge backgrounds and visual assets integrated into the animation timeline.<\/h5>\n
Cinema 4D: Creating three-dimensional elements that add depth and realism to the computer-generated visual experience.<\/h5>\n[\/vc_column_text][vc_column_text css=””]\n
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The event received extensive coverage from the specialist international press in England, Scotland, Ireland and Germany.<\/strong><\/h3>\n<\/div>\n[\/vc_column_text]\tCLICK HERE TO VIEW THE MOTION GRAPHICS<\/span><\/a>\n\n\t[vc_empty_space height=”40px”][vc_row_inner][vc_column_inner width=”1\/2″][vc_single_image image=”2952″ img_size=”full” css=””][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_single_image image=”2953″ img_size=”full” css=””][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/2″][vc_single_image image=”825″ img_size=”full” css=””][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_single_image image=”826″ img_size=”full” css=””][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_divider_position=”bottom” css=”.vc_custom_1784803188144{background-color: #000000 !important;}”][vc_column][vc_column_text css=”.vc_custom_1784803120957{margin-bottom: 0px !important;background-color: #000000 !important;}”]\n

DAYDREAM TRIP PROJECT<\/span><\/h1>\n[\/vc_column_text][vc_row_inner css=”.vc_custom_1784803014033{padding-top: 30px !important;background-color: #000000 !important;}”][vc_column_inner width=”1\/4″][vc_single_image image=”2271″ img_size=”full” css=””][vc_single_image image=”2267″ img_size=”full” css=””][\/vc_column_inner][vc_column_inner width=”1\/4″][vc_single_image image=”2270″ img_size=”full” css=””][vc_single_image image=”2266″ img_size=”full” css=””][\/vc_column_inner][vc_column_inner width=”1\/4″][vc_single_image image=”2269″ img_size=”full” css=””][vc_single_image image=”2273″ img_size=”full” css=””][\/vc_column_inner][vc_column_inner width=”1\/4″][vc_single_image image=”2268″ img_size=”full” css=””][vc_single_image image=”2264″ img_size=”full” css=””][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1784802766387{background-color: #000000 !important;}”][vc_column_inner width=”1\/4″][vc_video link=”https:\/\/vimeo.com\/1212285590″ el_aspect=”43″ css=””][vc_video link=”https:\/\/vimeo.com\/1212285583″ el_aspect=”43″ css=””][\/vc_column_inner][vc_column_inner width=”1\/4″][vc_video link=”https:\/\/vimeo.com\/1212285555″ el_aspect=”43″ css=””][vc_video link=”https:\/\/vimeo.com\/1212285492″ el_aspect=”43″ css=””][\/vc_column_inner][vc_column_inner width=”1\/4″][vc_video link=”https:\/\/vimeo.com\/1212285489″ el_aspect=”43″ css=””][vc_video link=”https:\/\/vimeo.com\/1212285490″ el_aspect=”43″ css=””][\/vc_column_inner][vc_column_inner width=”1\/4″][vc_video link=”https:\/\/vimeo.com\/1212285557″ el_aspect=”43″ css=””][vc_video link=”https:\/\/vimeo.com\/1212285488″ el_aspect=”43″ css=””][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row thb_divider_position=”bottom” css=”.vc_custom_1473585375738{padding-top: 7vh !important;padding-bottom: 7vh !important;}”][vc_column][vc_row_inner css=”.vc_custom_1761728616152{margin-top: 60px !important;}”][vc_column_inner width=”1\/4″][vc_single_image image=”822″ img_size=”” alignment=”center” css=””][\/vc_column_inner][vc_column_inner width=”3\/4″][vc_column_text css=””] DESIGN FOR\u00a0SKYBAR FRANKFURT INTERNATIONAL EVENT [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text css=””] The NFT SKYBAR is located on the 47th floor of the ONE Tower in Frankfurt, Germany. Perched 185 metres above the city\u2019s financial, exhibition and European districts, its rooftop offers a…<\/p>\n","protected":false},"author":2,"featured_media":4888,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-550","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.davidzuker.com\/designer\/wp-json\/wp\/v2\/portfolio\/550","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.davidzuker.com\/designer\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.davidzuker.com\/designer\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.davidzuker.com\/designer\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.davidzuker.com\/designer\/wp-json\/wp\/v2\/comments?post=550"}],"version-history":[{"count":107,"href":"https:\/\/www.davidzuker.com\/designer\/wp-json\/wp\/v2\/portfolio\/550\/revisions"}],"predecessor-version":[{"id":4908,"href":"https:\/\/www.davidzuker.com\/designer\/wp-json\/wp\/v2\/portfolio\/550\/revisions\/4908"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.davidzuker.com\/designer\/wp-json\/wp\/v2\/media\/4888"}],"wp:attachment":[{"href":"https:\/\/www.davidzuker.com\/designer\/wp-json\/wp\/v2\/media?parent=550"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.davidzuker.com\/designer\/wp-json\/wp\/v2\/tags?post=550"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}