{"id":45,"date":"2016-09-06T10:51:41","date_gmt":"2016-09-06T10:51:41","guid":{"rendered":"https:\/\/werkstatt.wpthemestudios.com\/werkstatt-masonry\/?post_type=portfolio&p=45"},"modified":"2026-07-28T12:34:39","modified_gmt":"2026-07-28T10:34:39","slug":"art-posters","status":"publish","type":"portfolio","link":"https:\/\/www.davidzuker.com\/designer\/portfolio\/art-posters\/","title":{"rendered":"EXHIBITIONS OF THE FUTURE: GRAPHIC DESIGN"},"content":{"rendered":"
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Spatial Branding & Urban Narrative (112 Original Pieces)<\/h1>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” css=”.vc_custom_1473585375738{padding-top: 7vh !important;padding-bottom: 7vh !important;}”][vc_column][vc_row_inner][vc_column_inner width=”1\/2″][vc_single_image image=”1703″ img_size=”full” css=”.vc_custom_1746727580990{margin-bottom: 0px !important;}”][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text css=””]\n

EXHIBITIONS OF THE FUTURE<\/h2>\n

THE CHALLENGE<\/h4>\n

Connecting the brand with Madrid\u2019s cultural DNA<\/h4>\n

The AVANI Madrid hotel needed a visual identity concept for its circulation areas (corridors and communal spaces) that went beyond conventional d\u00e9cor. The strategic challenge was to anchor the hotel in Madrid\u2019s identity as one of the world\u2019s leading destinations for museums and art galleries. The challenge was to create an immersive experience that would make guests feel that their artistic journey did not end when they entered the hotel.<\/strong><\/h4>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_empty_space height=”30px”][vc_column_text css=””]\n

THE STRATEGY<\/h4>\n

\u201cMadrid: Art Mecca of the Future\u201d (Spatial Storytelling)<\/h4>\n

Designed a visual ecosystem made up of 112 original posters, created under the narrative concept of \u201cExhibitions of the Future.\u201d The intervention was structured around three strategic pillars:<\/strong><\/h4>\n

Local Transcreation (Madrid Art Hub)<\/h4>\n

I used Madrid\u2019s identity as an art capital to build a distinctive narrative for the hotel. The concept of \u201cExhibitions of the Future\u201d served as the common thread to project an image of innovation, sophistication, and constant modernity.<\/strong><\/h4>\n

High-Volume Systemic Production.<\/h4>\n

The key differentiator was the ability to create 112 unique pieces, framed and strategically displayed while maintaining absolute visual coherence. This allowed each hotel corridor to have its own personality, transforming the space into a high-impact brand touchpoint.<\/strong><\/h4>\n

Design for the Guest Experience (Guest Journey).<\/h4>\n

The AVANI brand is made tangible through this \u201cgraphic curation,\u201d turning a transitional space into a cultural destination. The design reinforces the hotel\u2019s positioning as a place connected to trends, art, and urban innovation.<\/strong><\/h4>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text css=””]\n
Only one poster from each series of seven is shown here:<\/h5>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_video_play_button=”thb_video_play_button_enabled” thb_divider_position=”bottom” css=”.vc_custom_1746570034423{padding-top: 8vh !important;padding-bottom: 8vh !important;background-color: #f0f0f0 !important;}”][vc_column width=”1\/4″ animation=”animation fade-in”][vc_single_image image=”1538″ img_size=”full” css=””][vc_single_image image=”1502″ img_size=”full” css=””][vc_single_image image=”1451″ img_size=”full” css=””][vc_single_image image=”1422″ img_size=”full” css=””][\/vc_column][vc_column width=”1\/4″][vc_single_image image=”1559″ img_size=”full” css=””][vc_single_image image=”1499″ img_size=”full” css=””][vc_single_image image=”1465″ img_size=”full” css=””][vc_single_image image=”1416″ img_size=”full” css=””][\/vc_column][vc_column width=”1\/4″][vc_single_image image=”1527″ img_size=”full” css=””][vc_single_image image=”1490″ img_size=”full” css=””][vc_single_image image=”1439″ img_size=”full” css=””][vc_single_image image=”1517″ img_size=”full” css=””][\/vc_column][vc_column width=”1\/4″][vc_single_image image=”1551″ img_size=”full” css=””][vc_single_image image=”1463″ img_size=”full” css=””][vc_single_image image=”1432″ img_size=”full” css=””][vc_single_image image=”1481″ img_size=”full” css=””][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column][vc_column_text css=””]\n

THE POSTERS IN THE CONTEXT OF THE HOTEL CORRIDORS<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” css=”.vc_custom_1746715846858{padding-bottom: 7vh !important;}”][vc_column width=”1\/3″][vc_single_image image=”1691″ img_size=”full” css=””][vc_single_image image=”1688″ img_size=”full” css=””][vc_single_image image=”1685″ img_size=”full” css=””][vc_single_image image=”1682″ img_size=”full” css=””][vc_single_image image=”1678″ img_size=”full” css=””][\/vc_column][vc_column width=”1\/3″ animation=”animation right-to-left”][vc_single_image image=”1689″ img_size=”full” css=””][vc_single_image image=”1687″ img_size=”full” css=””][vc_single_image image=”1686″ img_size=”full” css=””][vc_single_image image=”1681″ img_size=”full” css=””][vc_single_image image=”1679″ img_size=”full” css=””][\/vc_column][vc_column width=”1\/3″][vc_single_image image=”1690″ img_size=”full” css=””][vc_single_image image=”1684″ img_size=”full” css=””][vc_single_image image=”1683″ img_size=”full” css=””][vc_single_image image=”1680″ img_size=”full” css=””][vc_single_image image=”1677″ img_size=”full” css=””][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

Madrid, one of Europe\u2019s most vibrant capitals, is a perfect fusion of tradition and modernity. With a past rich in history, art and culture, it has adapted to the times and embraced innovation. Today, Madrid is a 21st century metropolis: its nightlife, modern restaurants and cultural offerings invite you to discover and experiment.
\nMy work of printed designs for AVANI Alonso Mart\u00ednez Hotel is a tribute to Madrid, my hometown and the city where I have lived most of my life.<\/p>\n","protected":false},"author":2,"featured_media":5051,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-45","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.davidzuker.com\/designer\/wp-json\/wp\/v2\/portfolio\/45","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.davidzuker.com\/designer\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.davidzuker.com\/designer\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.davidzuker.com\/designer\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.davidzuker.com\/designer\/wp-json\/wp\/v2\/comments?post=45"}],"version-history":[{"count":64,"href":"https:\/\/www.davidzuker.com\/designer\/wp-json\/wp\/v2\/portfolio\/45\/revisions"}],"predecessor-version":[{"id":5047,"href":"https:\/\/www.davidzuker.com\/designer\/wp-json\/wp\/v2\/portfolio\/45\/revisions\/5047"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.davidzuker.com\/designer\/wp-json\/wp\/v2\/media\/5051"}],"wp:attachment":[{"href":"https:\/\/www.davidzuker.com\/designer\/wp-json\/wp\/v2\/media?parent=45"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.davidzuker.com\/designer\/wp-json\/wp\/v2\/tags?post=45"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}