{"id":3241,"date":"2025-11-05T10:38:30","date_gmt":"2025-11-05T09:38:30","guid":{"rendered":"https:\/\/www.davidzuker.com\/design\/?post_type=portfolio&p=3241"},"modified":"2026-07-23T12:00:32","modified_gmt":"2026-07-23T10:00:32","slug":"bourjois-paris-display-banners","status":"publish","type":"portfolio","link":"https:\/\/www.davidzuker.com\/designer\/portfolio\/bourjois-paris-display-banners\/","title":{"rendered":"BOURJOIS PARIS: Global Display Campaigns"},"content":{"rendered":"
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Beauty Art Direction Global Display Campaign<\/strong><\/h1>\n[\/vc_column_text][vc_column_text css=””]\n

THE CHALLENGE<\/strong><\/h4>\n

Bringing the \u201cchic\u201d spirit of Paris to the digital world<\/h4>\n

The challenge for Bourjois Paris was to roll out its display and digital advertising campaigns in the Spanish market. The strategic challenge was twofold: to preserve the brand\u2019s heritage\u2014rooted in joy, colour and Parisian chic\u2014within compact advertising formats, whilst ensuring that the brand\u2019s sophistication was not lost in the mass production of performance-driven assets.<\/strong><\/h4>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” css=”.vc_custom_1784796597078{margin-bottom: px !important;background-color: #FBE4DC !important;}”][vc_column]\t
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THE STRATEGY<\/strong><\/h4>\n

“High-End Performance” (Aesthetics and Results)<\/h4>\n

I approached the campaign from a Strategic Beauty Design perspective, with each banner designed to function as a micro-piece of fashion editorial. The strategy was based on three pillars:<\/strong><\/h4>\n

Colour Accuracy and Image Processing: The cosmetics industry demands absolute accuracy in product shades. I carried out a comprehensive image processing process to ensure that Bourjois\u2019 colours stand out clearly and attractively on any device, thereby maximising the urge to buy immediately.<\/strong><\/h4>\n

Premium Visual Hierarchy: Designing clean, elegant layouts that prioritise the product and its benefits, using the brand\u2019s iconic typography to establish authority and instant recognition in crowded online environments.<\/strong><\/h4>\n

Modularity and Adaptability (Campaign Rollout): Creation of a scalable asset system that enabled the campaign to be adapted to a wide variety of formats (banners, stories, skins), whilst maintaining visual consistency throughout the conversion funnel.<\/strong><\/h4>\n[\/vc_column_text][vc_column_text css=””]\n
Created as a designer at Tribeca Media agency<\/strong><\/h5>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” css=”.vc_custom_1784796390078{margin-bottom: 50px !important;background-color: #FBE4DC !important;}”][vc_column]\t
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[vc_row thb_divider_position=”bottom”][vc_column][vc_single_image image=”3250″ img_size=”” alignment=”center” css=””][vc_column_text css=””] Beauty Art Direction Global Display Campaign [\/vc_column_text][vc_column_text css=””] THE CHALLENGE Bringing the \u201cchic\u201d spirit of Paris to the digital world The challenge for Bourjois Paris was to roll out its display and digital advertising campaigns in the Spanish market. The strategic challenge was twofold: to preserve the brand\u2019s…<\/p>\n","protected":false},"author":2,"featured_media":4885,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-3241","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.davidzuker.com\/designer\/wp-json\/wp\/v2\/portfolio\/3241","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.davidzuker.com\/designer\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.davidzuker.com\/designer\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.davidzuker.com\/designer\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.davidzuker.com\/designer\/wp-json\/wp\/v2\/comments?post=3241"}],"version-history":[{"count":40,"href":"https:\/\/www.davidzuker.com\/designer\/wp-json\/wp\/v2\/portfolio\/3241\/revisions"}],"predecessor-version":[{"id":4865,"href":"https:\/\/www.davidzuker.com\/designer\/wp-json\/wp\/v2\/portfolio\/3241\/revisions\/4865"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.davidzuker.com\/designer\/wp-json\/wp\/v2\/media\/4885"}],"wp:attachment":[{"href":"https:\/\/www.davidzuker.com\/designer\/wp-json\/wp\/v2\/media?parent=3241"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.davidzuker.com\/designer\/wp-json\/wp\/v2\/tags?post=3241"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}