{"id":313,"date":"2016-10-04T14:20:31","date_gmt":"2016-10-04T14:20:31","guid":{"rendered":"https:\/\/werkstatt.wpthemestudios.com\/werkstatt-masonry\/?post_type=portfolio&p=313"},"modified":"2026-07-22T18:44:23","modified_gmt":"2026-07-22T16:44:23","slug":"nhow-frankfurt-hotel","status":"publish","type":"portfolio","link":"https:\/\/www.davidzuker.com\/designer\/portfolio\/nhow-frankfurt-hotel\/","title":{"rendered":"NHOW FRANKFURT: Experiential Brand design"},"content":{"rendered":"
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Experiential branding and visual storytelling<\/h1>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom” css=”.vc_custom_1778592620791{padding-right: 3vh !important;padding-left: 3vh !important;}” el_class=”align-center” thb_row_title=”Info”][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″ css=”.vc_custom_1747913660318{padding-top: 10px !important;}”][vc_column_text css=””]\n

THE CHALLENGE<\/span><\/h3>\n

Integrate the disruptive and eclectic DNA of the nhow brand into the austere setting of Frankfurt\u2019s financial district. The aim was to transform large architectural surfaces into a coherent visual communication system that used financial iconography as a narrative tool, dispelling corporate coldness without losing the sector\u2019s sophistication.<\/strong><\/h3>\n

THE STRATEGY<\/span><\/h3>\n

I developed an Environmental Graphic Design ecosystem that serves as a unifying thread throughout the guest experience. The project was carried out using an approach based on applied brand architecture:<\/strong><\/h3>\n

1. Activation of Touchpoints: Transforming structural elements (lifts, corridors, communal areas) into communication assets that reinforce the brand narrative.<\/strong><\/h3>\n

2. Scalable Visual Systems: Adapting complex graphics to unconventional surfaces, ensuring 100% technical integration with Rafael de La-Hoz\u2019s interior design project.<\/strong><\/h3>\n

3. Guest Journey-Oriented Design: Each element was designed to guide the user\u2019s journey, transforming the physical space into a channel for organic content and brand visibility.<\/strong><\/h3>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom” css=”.vc_custom_1761568254644{background-color: #000000 !important;}” el_class=”align-center” thb_row_title=”Info”][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″ css=”.vc_custom_1778592812202{margin-top: 40px !important;}”][vc_column_text css=””]\n

My proposal for the 650 guest rooms at the hotel is inspired by the concept that \u2018the financial world is a big circus\u2019. To translate this idea into a bold spatial branding solution, I designed a printed visual narrative that spans the walls and ceiling, where the iconic characters from banknotes come to life in a dynamic, circus-inspired scene.<\/strong><\/span><\/h3>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” css=”.vc_custom_1761219956592{background-color: #000000 !important;}”][vc_column][vc_column_text css=”.vc_custom_1779366353141{margin-bottom: 0px !important;}”]\n

THE MONEY CIRCUS: THE BRITISH POUND<\/strong><\/span><\/h2>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1779366484331{margin-bottom: 0px !important;}”]\n

DESIGN<\/span><\/h1>\n[\/vc_column_text][vc_empty_space height=”30px”][vc_single_image image=”2668″ img_size=”full” alignment=”center” css=””][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_divider_position=”bottom” css=”.vc_custom_1761219962285{padding-top: 30px !important;background-color: #000000 !important;}”][vc_column][vc_column_text css=””]\n

IMPLEMENTATION<\/span><\/h1>\n[\/vc_column_text][vc_single_image image=”918″ img_size=”full” alignment=”center” css=””][\/vc_column][\/vc_row][vc_row thb_full_width=”true” content_placement=”middle” thb_divider_position=”bottom” css=”.vc_custom_1761219970463{background-color: #000000 !important;}”][vc_column width=”1\/2″][vc_single_image image=”919″ img_size=”full” alignment=”right” css=””][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”920″ img_size=”full” css=””][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” css=”.vc_custom_1761219976114{background-color: #000000 !important;}”][vc_column][vc_empty_space height=”40px”][vc_column_text css=”.vc_custom_1779366387322{margin-bottom: 0px !important;}”]\n

THE MONEY CIRCUS: THE DOLLAR<\/strong><\/span><\/h2>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1779366472599{margin-bottom: 0px !important;}”]\n

\u00a0DESIGN<\/span><\/h1>\n[\/vc_column_text][vc_empty_space height=”30px”][vc_single_image image=”2673″ img_size=”full” alignment=”center” css=””][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_divider_position=”bottom” css=”.vc_custom_1761219982178{padding-top: 30px !important;background-color: #000000 !important;}”][vc_column][vc_column_text css=””]\n

IMPLEMENTATION<\/span><\/h1>\n[\/vc_column_text][vc_single_image image=”961″ img_size=”full” alignment=”center” css=””][\/vc_column][\/vc_row][vc_row thb_full_width=”true” content_placement=”middle” thb_divider_position=”bottom” css=”.vc_custom_1761219988026{background-color: #000000 !important;}”][vc_column width=”1\/2″][vc_single_image image=”967″ img_size=”full” alignment=”right” css=””][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”965″ img_size=”full” css=””][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” css=”.vc_custom_1761219994459{background-color: #000000 !important;}”][vc_column][vc_empty_space height=”40px”][vc_column_text css=”.vc_custom_1779366429093{margin-bottom: 0px !important;}”]\n

THE MONEY CIRCUS: THE EURO<\/strong><\/span><\/h2>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1779366445012{margin-bottom: 0px !important;}”]\n

\u00a0DESIGN<\/span><\/h1>\n[\/vc_column_text][vc_empty_space height=”30px”][vc_single_image image=”2670″ img_size=”full” alignment=”center” css=””][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_divider_position=”bottom” css=”.vc_custom_1761220000553{padding-top: 30px !important;background-color: #000000 !important;}”][vc_column][vc_column_text css=””]\n

\u00a0IMPLEMENTATION<\/span><\/h1>\n[\/vc_column_text][vc_single_image image=”963″ img_size=”full” alignment=”center” css=””][\/vc_column][\/vc_row][vc_row thb_full_width=”true” content_placement=”middle” thb_divider_position=”bottom” css=”.vc_custom_1761220006551{background-color: #000000 !important;}”][vc_column width=”1\/2″][vc_single_image image=”950″ img_size=”full” alignment=”center” css=””][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”951″ img_size=”full” alignment=”center” css=””][\/vc_column][\/vc_row][vc_row thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom” css=”.vc_custom_1761568698466{padding-right: 3vh !important;padding-left: 3vh !important;background-color: #85C7A6 !important;}” el_class=”align-center” thb_row_title=”Info”][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_column_text css=””]\n

VIP SUITES<\/span><\/h1>\n

My proposal for the Junior Rooms is an immersive visual branding experience that connects three large-format visual works printed on the headboard, the ceiling and the opposite wall. This integrated design transforms the entire room into a cohesive narrative environment, based on the concept of \u2018The World Casino\u2019. With this approach, I translated the complex theme of global debt into a graphic composition inspired by street art, turning the space into a bold visual narrative that invites guests to reflect whilst becoming fully immersed in the scene.<\/strong><\/span><\/h3>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom” el_class=”align-center” thb_row_title=”Info” css=”.vc_custom_1761568714633{background-color: #85C7A6 !important;}”][vc_column][vc_column_text css=”.vc_custom_1779366537147{margin-bottom: 0px !important;}”]\n

DESIGN<\/span><\/h1>\n[\/vc_column_text][vc_empty_space height=”30px”][vc_row_inner content_placement=”middle” css=”.vc_custom_1761568708488{background-color: #85C7A6 !important;}”][vc_column_inner][vc_single_image image=”981″ img_size=”full” alignment=”center” css=””][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_divider_position=”bottom” css=”.vc_custom_1761568771637{background-color: #85C7A6 !important;}”][vc_column][vc_column_text css=””]\n

IMPLEMENTATION<\/span><\/h1>\n[\/vc_column_text][vc_single_image image=”992″ img_size=”full” alignment=”center” css=””][vc_single_image image=”993″ img_size=”full” alignment=”center” css=””][\/vc_column][\/vc_row][vc_row thb_full_width=”true” content_placement=”middle” thb_divider_position=”bottom” css=”.vc_custom_1761568782613{background-color: #85C7A6 !important;}”][vc_column width=”1\/2″][vc_single_image image=”999″ img_size=”full” alignment=”right” css=””][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”1000″ img_size=”full” css=””][\/vc_column][\/vc_row][vc_row thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom” css=”.vc_custom_1761568546872{padding-right: 3vh !important;padding-left: 3vh !important;background-color: #FF007F !important;}” el_class=”align-center” thb_row_title=”Info”][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_column_text css=””]\n

VIP PENTHOUSE SUITES<\/span><\/h1>\n

My proposal for the Junior Rooms is an immersive visual branding experience that connects three large-format visual works printed on the headboard, the ceiling and the opposite wall. This integrated design transforms the entire room into a cohesive narrative environment, based on the concept of \u2018The World Casino\u2019. With this approach, I translated the complex theme of global debt into a graphic composition inspired by street art, turning the space into a bold visual narrative that invites guests to reflect whilst becoming fully immersed in the scene.<\/strong><\/span><\/h3>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom” el_class=”align-center” thb_row_title=”Info” css=”.vc_custom_1761568577563{background-color: #FF007F !important;}”][vc_column][vc_column_text css=”.vc_custom_1779366767274{margin-bottom: 0px !important;}”]\n

DESIGN<\/span><\/h1>\n[\/vc_column_text][vc_empty_space height=”30px”][vc_row_inner content_placement=”middle”][vc_column_inner width=”1\/2″][vc_single_image image=”1006″ img_size=”full” alignment=”right” css=””][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_single_image image=”1005″ img_size=”full” css=””][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=”middle”][vc_column_inner][vc_column_text css=””]\n

IMPLEMENTATION<\/span><\/h1>\n[\/vc_column_text][vc_empty_space height=”30px”][vc_single_image image=”1008″ img_size=”full” alignment=”right” css=””][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/2″][vc_single_image image=”1011″ img_size=”full” alignment=”right” css=””][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_single_image image=”1014″ img_size=”full” css=””][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

Nhow es una de las cadenas hoteleras m\u00e1s disruptivas del mundo. Con presencia en varios pa\u00edses de Europa y Sudam\u00e9rica, cada hotel cuenta con un concepto y una narrativa \u00fanicos. La arquitectura, el interiorismo y el dise\u00f1o est\u00e1n meticulosamente concebidos para transmitir el concepto a trav\u00e9s de un lenguaje visual innovador e impactante.<\/p>\n","protected":false},"author":2,"featured_media":4458,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-313","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.davidzuker.com\/designer\/wp-json\/wp\/v2\/portfolio\/313","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.davidzuker.com\/designer\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.davidzuker.com\/designer\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.davidzuker.com\/designer\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.davidzuker.com\/designer\/wp-json\/wp\/v2\/comments?post=313"}],"version-history":[{"count":224,"href":"https:\/\/www.davidzuker.com\/designer\/wp-json\/wp\/v2\/portfolio\/313\/revisions"}],"predecessor-version":[{"id":4802,"href":"https:\/\/www.davidzuker.com\/designer\/wp-json\/wp\/v2\/portfolio\/313\/revisions\/4802"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.davidzuker.com\/designer\/wp-json\/wp\/v2\/media\/4458"}],"wp:attachment":[{"href":"https:\/\/www.davidzuker.com\/designer\/wp-json\/wp\/v2\/media?parent=313"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.davidzuker.com\/designer\/wp-json\/wp\/v2\/tags?post=313"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}