{"id":3051,"date":"2025-10-29T16:35:42","date_gmt":"2025-10-29T15:35:42","guid":{"rendered":"https:\/\/www.davidzuker.com\/design\/?post_type=portfolio&p=3051"},"modified":"2026-07-23T17:11:48","modified_gmt":"2026-07-23T15:11:48","slug":"joma-sports-direccion-creativa","status":"publish","type":"portfolio","link":"https:\/\/www.davidzuker.com\/designer\/portfolio\/joma-sports-direccion-creativa\/","title":{"rendered":"JOMA SPORTS: Art Direction & Graphic Design"},"content":{"rendered":"
[vc_row thb_divider_position=”bottom” css=”.vc_custom_1745325536415{padding-top: 7vh !important;}”][vc_column width=”1\/6″ css=”.vc_custom_1761755739548{margin-top: 55px !important;}”][\/vc_column][vc_column width=”2\/3″][vc_empty_space height=”20px”][vc_single_image image=”3063″ img_size=”” alignment=”center” css=”.vc_custom_1761755569844{margin-top: 0px !important;margin-bottom: 0px !important;}”][vc_column_text css=”.vc_custom_1784738487931{margin-bottom: 0px !important;}”]\n

Art Direction & Graphic desing for Global Campaign scaled to 70 countries<\/h1>\n[\/vc_column_text][vc_empty_space height=”30px”][vc_column_text css=””]\n

Creative leadership in a competitive global environment<\/strong><\/h3>\n

As Associate Creative Director at the Brandesign agency, I took on the challenge of leading the art direction and visual execution of Joma Sports\u2019 international campaign. The strategic challenge was twofold: to unify the visual narrative of a high-performance technical brand and to ensure it could be seamlessly adapted to markets as diverse as Europe, the Americas and Asia, whilst maintaining the impact of the message across all media and cultures.<\/h4>\n

THE STRATEGY<\/strong><\/h4>\n
Art Direction<\/strong><\/h5>\n
Product Photography<\/strong><\/h5>\n
Creative Concept Development<\/strong><\/h5>\n
Brand Identity Design<\/strong><\/h5>\n
Production and Asset Management<\/strong><\/h5>\n

Art Direction<\/h4>\n

Defining the campaign\u2019s visual identity (photographic style, image processing and composition). I established an epic, high-tech visual tone that elevated Joma\u2019s brand perception, positioning it as a cutting-edge brand in the international market.<\/strong><\/h4>\n

Creative Conceptualisation<\/h4>\n

The creation of a dynamic and technical aesthetic designed to strengthen Joma\u2019s position against its global competitors, focusing on the epic nature of sport and product innovation.<\/strong><\/h4>\n

Brand Identity & Logo Design<\/h4>\n

Development of brand systems and logos tailored to Joma\u2019s various product lines and global sponsorship partnerships. The aim was to give each division its own distinct, technical and modern identity, whilst maintaining consistency with the parent brand.<\/strong><\/h4>\n

Multi-market Asset Management<\/h4>\n

Dise\u00f1o de un ecosistema modular para su implementaci\u00f3n omnicanal. Esto permiti\u00f3 una transici\u00f3n fluida entre los contenidos destinados al comercio minorista, la publicidad exterior a gran escala y las campa\u00f1as digitales de rendimiento.<\/strong><\/h4>\n

International Brand Stewardship<\/h4>\n

Overseeing and implementing the adaptation of the campaign for different regions, ensuring that Joma\u2019s visual identity and tone of voice remained consistent across three continents.<\/strong><\/h4>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row thb_row_padding=”true” thb_column_padding=”true” content_placement=”middle” thb_divider_position=”bottom”][vc_column width=”1\/2″]\t
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[vc_row thb_divider_position=”bottom” css=”.vc_custom_1745325536415{padding-top: 7vh !important;}”][vc_column width=”1\/6″ css=”.vc_custom_1761755739548{margin-top: 55px !important;}”][\/vc_column][vc_column width=”2\/3″][vc_empty_space height=”20px”][vc_single_image image=”3063″ img_size=”” alignment=”center” css=”.vc_custom_1761755569844{margin-top: 0px !important;margin-bottom: 0px !important;}”][vc_column_text css=”.vc_custom_1784738487931{margin-bottom: 0px !important;}”] Art Direction & Graphic desing for Global Campaign scaled to 70 countries [\/vc_column_text][vc_empty_space height=”30px”][vc_column_text css=””] Creative leadership in a competitive global environment As Associate Creative Director at the Brandesign agency, I took on…<\/p>\n","protected":false},"author":2,"featured_media":4138,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-3051","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.davidzuker.com\/designer\/wp-json\/wp\/v2\/portfolio\/3051","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.davidzuker.com\/designer\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.davidzuker.com\/designer\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.davidzuker.com\/designer\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.davidzuker.com\/designer\/wp-json\/wp\/v2\/comments?post=3051"}],"version-history":[{"count":44,"href":"https:\/\/www.davidzuker.com\/designer\/wp-json\/wp\/v2\/portfolio\/3051\/revisions"}],"predecessor-version":[{"id":4988,"href":"https:\/\/www.davidzuker.com\/designer\/wp-json\/wp\/v2\/portfolio\/3051\/revisions\/4988"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.davidzuker.com\/designer\/wp-json\/wp\/v2\/media\/4138"}],"wp:attachment":[{"href":"https:\/\/www.davidzuker.com\/designer\/wp-json\/wp\/v2\/media?parent=3051"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.davidzuker.com\/designer\/wp-json\/wp\/v2\/tags?post=3051"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}