{"id":2725,"date":"2025-10-27T10:28:36","date_gmt":"2025-10-27T09:28:36","guid":{"rendered":"https:\/\/www.davidzuker.com\/design\/?post_type=portfolio&p=2725"},"modified":"2026-07-23T12:57:30","modified_gmt":"2026-07-23T10:57:30","slug":"loreal-paris-instagram","status":"publish","type":"portfolio","link":"https:\/\/www.davidzuker.com\/designer\/portfolio\/loreal-paris-instagram\/","title":{"rendered":"L’OREAL PARIS: Social Campaigns Scaling"},"content":{"rendered":"
[vc_row thb_divider_position=”bottom”][vc_column][vc_single_image image=”2370″ img_size=”” alignment=”center” css=”.vc_custom_1761570210841{margin-bottom: 0px !important;}”][vc_column_text css=””]\n

L’OR\u00c9AL PARIS<\/h1>\n

\u00a0Social Media Campaigns scaling<\/strong><\/h1>\n
Created as a freelance designer at the agency Craft Worldwide (McCann Group).<\/h5>\n[\/vc_column_text][vc_column_text css=””]\n

Adapting a high-impact global campaign to the static format environment of Instagram for the German and British markets, while preserving the brand’s premium positioning in a format designed for immediate viewing \u2014 where every technical detail is scrutinised at a glance by the user.<\/strong><\/h4>\n

THE STRATEGY<\/h4>\n

Aesthetic Localisation and Brand Consistency.<\/strong><\/h4>\n

The core challenge was preserving the visual integrity of the original global assets while ensuring a seamless transition to the local market. The approach centred on the visual hierarchy of static formats (posts and carousels), with particular attention to typographic legibility and colour accuracy \u2014 both critical to representing the product faithfully at a premium level.<\/strong><\/h4>\n

Every asset was treated as a high-quality touchpoint, reinforcing L’Or\u00e9al’s brand equity and preserving the sophistication of a luxury-adjacent identity within a mass-market, high-scroll environment.<\/strong><\/h4>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” css=”.vc_custom_1744280293572{margin-bottom: 50px !important;}”][vc_column]\t
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\n\t\t\t\"\"\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[vc_empty_space height=”30px”][vc_row_inner][vc_column_inner width=”1\/4″][vc_single_image image=”2875″ img_size=”full” css=””][\/vc_column_inner][vc_column_inner width=”1\/4″][vc_single_image image=”2876″ img_size=”full” css=””][\/vc_column_inner][vc_column_inner width=”1\/4″][vc_single_image image=”2877″ img_size=”full” css=””][\/vc_column_inner][vc_column_inner width=”1\/4″][vc_single_image image=”2878″ img_size=”full” css=””][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”30px”][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row thb_divider_position=”bottom”][vc_column][vc_single_image image=”2370″ img_size=”” alignment=”center” css=”.vc_custom_1761570210841{margin-bottom: 0px !important;}”][vc_column_text css=””] L’OR\u00c9AL PARIS \u00a0Social Media Campaigns scaling Created as a freelance designer at the agency Craft Worldwide (McCann Group). [\/vc_column_text][vc_column_text css=””] Adapting a high-impact global campaign to the static format environment of Instagram for the German and British markets, while preserving the brand’s premium positioning in a…<\/p>\n","protected":false},"author":2,"featured_media":618,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-2725","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.davidzuker.com\/designer\/wp-json\/wp\/v2\/portfolio\/2725","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.davidzuker.com\/designer\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.davidzuker.com\/designer\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.davidzuker.com\/designer\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.davidzuker.com\/designer\/wp-json\/wp\/v2\/comments?post=2725"}],"version-history":[{"count":28,"href":"https:\/\/www.davidzuker.com\/designer\/wp-json\/wp\/v2\/portfolio\/2725\/revisions"}],"predecessor-version":[{"id":4913,"href":"https:\/\/www.davidzuker.com\/designer\/wp-json\/wp\/v2\/portfolio\/2725\/revisions\/4913"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.davidzuker.com\/designer\/wp-json\/wp\/v2\/media\/618"}],"wp:attachment":[{"href":"https:\/\/www.davidzuker.com\/designer\/wp-json\/wp\/v2\/media?parent=2725"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.davidzuker.com\/designer\/wp-json\/wp\/v2\/tags?post=2725"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}