{"id":2700,"date":"2025-10-27T09:42:02","date_gmt":"2025-10-27T08:42:02","guid":{"rendered":"https:\/\/www.davidzuker.com\/design\/?post_type=portfolio&p=2700"},"modified":"2026-07-23T16:37:06","modified_gmt":"2026-07-23T14:37:06","slug":"maybelline-new-york-display-banners","status":"publish","type":"portfolio","link":"https:\/\/www.davidzuker.com\/designer\/portfolio\/maybelline-new-york-display-banners\/","title":{"rendered":"MAYBELLINE NEW YORK: Display Banners"},"content":{"rendered":"
[vc_row thb_divider_position=”bottom”][vc_column][vc_single_image image=”587″ img_size=”” alignment=”center” css=”.vc_custom_1778580232840{margin-top: 40px !important;margin-bottom: 0px !important;}”][vc_column_text css=””]\n

Performance Display Banner Campaign<\/strong><\/h1>\n
Created as a freelance designer at the agency Craft Worldwide (McCann Group).<\/h5>\n[\/vc_column_text][vc_column_text css=””]\n

Achieving maximum visibility and “stopping power” in a saturated digital landscape. The brand required the rapid deployment of multiple banner and display formats that captured the vibrant, urban energy of New York, while being optimised for the local market.<\/strong><\/h4>\n

THE STRATEGY<\/h4>\n

Performance-Driven, Scalable Design.<\/strong><\/h4>\n

The focus extended beyond aesthetics to advertising efficacy (CTR). A modular design system was developed to adapt global brand assets across a wide range of display formats, prioritising message clarity and the visual impact of the product. This scalable approach ensured fast turnaround without compromising brand consistency \u2014 a critical requirement when deploying across multiple placements and sizes simultaneously.<\/strong><\/h4>\n

The result was a direct, dynamic communication style aligned with the consumption habits of Gen Z and younger audiences, reinforci<\/strong><\/h4>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” css=”.vc_custom_1778683782847{margin-bottom: 50px !important;}”][vc_column][vc_single_image image=”4871″ img_size=”full” alignment=”center” css=””][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row thb_divider_position=”bottom”][vc_column][vc_single_image image=”587″ img_size=”” alignment=”center” css=”.vc_custom_1778580232840{margin-top: 40px !important;margin-bottom: 0px !important;}”][vc_column_text css=””] Performance Display Banner Campaign Created as a freelance designer at the agency Craft Worldwide (McCann Group). [\/vc_column_text][vc_column_text css=””] Achieving maximum visibility and “stopping power” in a saturated digital landscape. The brand required the rapid deployment of multiple banner and display formats that captured the…<\/p>\n","protected":false},"author":2,"featured_media":4932,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-2700","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.davidzuker.com\/designer\/wp-json\/wp\/v2\/portfolio\/2700","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.davidzuker.com\/designer\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.davidzuker.com\/designer\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.davidzuker.com\/designer\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.davidzuker.com\/designer\/wp-json\/wp\/v2\/comments?post=2700"}],"version-history":[{"count":34,"href":"https:\/\/www.davidzuker.com\/designer\/wp-json\/wp\/v2\/portfolio\/2700\/revisions"}],"predecessor-version":[{"id":4977,"href":"https:\/\/www.davidzuker.com\/designer\/wp-json\/wp\/v2\/portfolio\/2700\/revisions\/4977"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.davidzuker.com\/designer\/wp-json\/wp\/v2\/media\/4932"}],"wp:attachment":[{"href":"https:\/\/www.davidzuker.com\/designer\/wp-json\/wp\/v2\/media?parent=2700"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.davidzuker.com\/designer\/wp-json\/wp\/v2\/tags?post=2700"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}