{"id":230,"date":"2016-09-22T21:27:33","date_gmt":"2016-09-22T21:27:33","guid":{"rendered":"https:\/\/werkstatt.wpthemestudios.com\/werkstatt-masonry\/?post_type=portfolio&p=230"},"modified":"2026-07-22T19:37:56","modified_gmt":"2026-07-22T17:37:56","slug":"restaurantes","status":"publish","type":"portfolio","link":"https:\/\/www.davidzuker.com\/designer\/portfolio\/restaurantes\/","title":{"rendered":"THE VIEW RESTAURANT: Spatial Branding"},"content":{"rendered":"
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THE VIEW RESTAURANT, AMSTERDAM <\/strong><\/span><\/h1>\n

EXPERIENTIAL GRAPHIC DESIGN & INMERSIVE BRANDING <\/span><\/h2>\n

EAt the brunch restaurant at nhow Amsterdam RAI, graphic design becomes the driving force behind an immersive branding experience. My contribution involved creating a high-impact visual narrative, printed on curved walls, which transforms the space into a sensory and emotional journey for every visitor.<\/span><\/h3>\n

Inspired by the eclectic energy of the nhow brand, the design fuses references to pop art and kitsch with a vibrant, layered palette of global cultural motifs \u2014 from Mexican to Dutch traditions, via India \u2014 creating a dynamic pattern that conveys movement, vitality and diversity. Large tulips and bold prints serve as visual anchor points, inviting diners to immerse themselves in a playful and multicultural narrative.<\/span><\/h3>\n

Set within an after-hours-inspired setting and enhanced by soft lighting, these graphics not only enrich the restaurant\u2019s atmosphere but also enhance the user experience, encouraging interaction, curiosity and the desire to share the space on social media. Thus, experiential graphic design becomes a strategic tool for connecting emotionally with customers, reinforcing brand identity and setting the restaurant apart in the competitive international hospitality landscape.<\/span><\/h3>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom” css=”.vc_custom_1779368223323{background-color: #FF6079 !important;}”][vc_column]\t
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\n\t\t\t\"\"\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” css=”.vc_custom_1761589340444{padding-top: 7vh !important;}”][vc_column][vc_column_text css=””]BRANDED ENVIRONMENTAL GRAPHIC DESIGN<\/strong> – EXPERIENTIAL GRAPHIC DESIGN (XGD)<\/strong>[\/vc_column_text][vc_column_text css=””]\n

NHOW FRANKFURT\u00a0RESTAURANT<\/h1>\n

PRINTED GRAPHIC DESIGN & INMERSIVE BRANDING<\/h2>\n

Despite the restaurant\u2019s segmented architecture and its partially concealed walls, this series of six horizontal graphic panels brings an immersive and experiential branding approach to the space. Under the title \u2018The Art of Banknotes\u2019, the collection pays tribute to the artistic mastery of paper money, reinterpreting it through the fictional currency \u201cNhows\u201d and the \u201cBank of Nhowland\u201d.<\/h2>\n

Each oversized banknote design features a unique, surreal portrait of a historical figure, reimagined with pop art flair and irreverent creativity. The colour palette draws directly from the Nhow brand, reinforcing the concept of a bespoke currency linked to the hotel\u2019s identity. Even when partially revealed, these vibrant graphics capture the eye, transforming architectural constraints into a dynamic and iconic brand experience within the restaurant.<\/strong><\/h3>\n[\/vc_column_text][vc_empty_space height=”30px”][vc_column_text css=””]\n

BANKNOTE DESIGN<\/h1>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_divider_position=”bottom” css=”.vc_custom_1761587745796{padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”][vc_column width=”1\/2″]\t
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DESIGNS IN CONTEXT<\/h1>\n[\/vc_column_text]\t
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\n\t\t\t\"\"\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row thb_divider_position=”bottom” css=”.vc_custom_1779368156837{padding-top: 7vh !important;padding-bottom: 7vh !important;background-color: #FF6079 !important;}”][vc_column][vc_column_text css=””] THE VIEW RESTAURANT, AMSTERDAM EXPERIENTIAL GRAPHIC DESIGN & INMERSIVE BRANDING EAt the brunch restaurant at nhow Amsterdam RAI, graphic design becomes the driving force behind an immersive branding experience. My contribution involved creating a high-impact visual narrative, printed on curved walls, which transforms the space…<\/p>\n","protected":false},"author":2,"featured_media":1594,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-230","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.davidzuker.com\/designer\/wp-json\/wp\/v2\/portfolio\/230","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.davidzuker.com\/designer\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.davidzuker.com\/designer\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.davidzuker.com\/designer\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.davidzuker.com\/designer\/wp-json\/wp\/v2\/comments?post=230"}],"version-history":[{"count":78,"href":"https:\/\/www.davidzuker.com\/designer\/wp-json\/wp\/v2\/portfolio\/230\/revisions"}],"predecessor-version":[{"id":4782,"href":"https:\/\/www.davidzuker.com\/designer\/wp-json\/wp\/v2\/portfolio\/230\/revisions\/4782"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.davidzuker.com\/designer\/wp-json\/wp\/v2\/media\/1594"}],"wp:attachment":[{"href":"https:\/\/www.davidzuker.com\/designer\/wp-json\/wp\/v2\/media?parent=230"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.davidzuker.com\/designer\/wp-json\/wp\/v2\/tags?post=230"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}