Creation of a Complete Scene Using Generative AI (Christmas Ad for TV)
THE CHALLENGE
The need to include a high-impact cinematic sequence—a tribute to the iconic truck from the Coca-Cola Christmas advert driving through a village square—in ABANCA’s national Christmas advert. The costs associated with logistics, on-location filming (permits, night-time lighting, a real truck) or traditional 3D production would have made the project unfeasible given the tight deadlines.
THE APPROACH
Virtual Cinematography and Environment Synthesis. A disruptive solution was chosen: the complete creation of the scene using Generative Artificial Intelligence.
The strategy involved designing a photorealistic environment from scratch that captured the emotional essence of Christmas, controlling every detail of the lighting, atmosphere and texture of the vehicle; it was then animated to create the final video sequence to be integrated into the advert. The technical challenge was to ensure that this synthetic scene was visually indistinguishable from the real footage in the rest of the advert, guaranteeing a seamless and coherent integration for broadcast on national television.
Generative AI: Full scene generation, including the architectural setting, volumetric lighting and the central element of the lorry.
AI Refinement (ControlNet / In-painting): To ensure the technical accuracy and visual consistency of the design with the art direction of the advert.
Adobe Suite (Photoshop / After Effects): High-fidelity post-processing and technical integration of the sequence into the timeline of the final advert.
