Motion Graphics editing for Instagram Reels

Created as a freelance designer at the agency Craft Worldwide (McCann Group).

THE CHALLENGE

To translate the sophistication and ‘accessible luxury’ standards of a leading global brand into the consumer dynamics of Instagram and social media in Spain, ensuring that the visual quality of the original assets remained intact following adaptation.

THE STRATEGY

Aesthetic Consistency and Brand Positioning. The strategy focused on preserving L’Oréal’s brand equity. This involved meticulous art direction in adapting the visuals, paying close attention to colour accuracy, skin tones and typographic hierarchy. The aim was to create a fluid visual narrative that would connect with the local audience without losing the global brand’s aura of exclusivity.