THE STRATEGY
“High-End Performance” (Aesthetics and Results)
I approached the campaign from a Strategic Beauty Design perspective, with each banner designed to function as a micro-piece of fashion editorial. The strategy was based on three pillars:
Colour Accuracy and Image Processing: The cosmetics industry demands absolute accuracy in product shades. I carried out a comprehensive image processing process to ensure that Bourjois’ colours stand out clearly and attractively on any device, thereby maximising the urge to buy immediately.
Premium Visual Hierarchy: Designing clean, elegant layouts that prioritise the product and its benefits, using the brand’s iconic typography to establish authority and instant recognition in crowded online environments.
Modularity and Adaptability (Campaign Rollout): Creation of a scalable asset system that enabled the campaign to be adapted to a wide variety of formats (banners, stories, skins), whilst maintaining visual consistency throughout the conversion funnel.
Created as a designer at Tribeca Media agency
