L’ORÉAL PARIS

 Social Media Campaigns scaling

Created as a freelance designer at the agency Craft Worldwide (McCann Group).

Adapting a high-impact global campaign to the static format environment of Instagram for the German and British markets, while preserving the brand’s premium positioning in a format designed for immediate viewing — where every technical detail is scrutinised at a glance by the user.

THE STRATEGY

Aesthetic Localisation and Brand Consistency.

The core challenge was preserving the visual integrity of the original global assets while ensuring a seamless transition to the local market. The approach centred on the visual hierarchy of static formats (posts and carousels), with particular attention to typographic legibility and colour accuracy — both critical to representing the product faithfully at a premium level.

Every asset was treated as a high-quality touchpoint, reinforcing L’Oréal’s brand equity and preserving the sophistication of a luxury-adjacent identity within a mass-market, high-scroll environment.