Performance Display Banner Campaign

Created as a freelance designer at the agency Craft Worldwide (McCann Group).

Achieving maximum visibility and “stopping power” in a saturated digital landscape. The brand required the rapid deployment of multiple banner and display formats that captured the vibrant, urban energy of New York, while being optimised for the local market.

THE STRATEGY

Performance-Driven, Scalable Design.

The focus extended beyond aesthetics to advertising efficacy (CTR). A modular design system was developed to adapt global brand assets across a wide range of display formats, prioritising message clarity and the visual impact of the product. This scalable approach ensured fast turnaround without compromising brand consistency — a critical requirement when deploying across multiple placements and sizes simultaneously.

The result was a direct, dynamic communication style aligned with the consumption habits of Gen Z and younger audiences, reinforci