About the journal

There is no publication  specialising in experiential design applied to hospitality. Industry media cover architecture, interior design, operations, and market trends — but the discipline that fuses branding, visual narrative, and art into a cohesive guest experience has no editorial space of its own.

This publication exists to fill that gap.

It is addressed to executives, brand managers, design directors, and hotel asset owners who make decisions about the identity and experience of their properties. And also to designers, artists, and creatives who work — or want to work — in the hospitality sector.

Experiential Journal is not a trends blog or a project catalogue. It is a publication of analysis, critical thinking, and professional perspective on a discipline that has been transforming the global hotel industry for over a decade — and that in Spain is only just beginning.